small town advice
Nine Marketing Trends
According to CMO.com (an Adobe site) there are 9 marketing trends for small businesses to pay attention to. They are: Binge TV watching – not only can you watch on tv, but the streaming services are providing new value. Netflix, HBO Now, Showtime, Amazon – you can watch tv online now too. Building Media Plans…
Read MoreBeaujolais Nouveau with Friends
Christine, Cruzanne, Lynn and I used to celebrate Beaujolais Nouveau Day on the third Thursday in November with the new wine from the Beaujolais region from France, crepes and a long and happy meal together. I think it’s where I started to think that everyone’s birthday was in November. It was such a fun evening…
Read MoreChef: A lesson for small businesses
If you have not seen the movie Chef and you own a small business, stop what you are doing and go watch it. I used Netflix to see it. Besides being a feel good movie about a dad and his kid, it’s a better movie about how to use social media for your small business.…
Read MoreGoogle Analytics for Small Business
Click image to open interactive version (via Simply Business).
Read MoreDo Bloggers Tours Work?
This article originally appeared in the Building Possibility newsletter from 12-17-14. We’ve been asked to share it with our blog readers! We hosted a Bloggers Tour on December 13, 2014 here in Webster City. We invited the North Iowa Bloggers to town. https://www.facebook.com/NorthIowaBloggers Six of the bloggers came and spent the day in Webster City.…
Read MoreRural Philanthropy in Michigan
Rural Partners in Michigan, of the Michigan Rural Conference, gives out Rural Grants. Every year they host the Small Town and Rural Development Conference. I’ve been asked to keynote in April and I’m very excited to be a part of this conference. Because these guys get it. This program offers grants of up to $800…
Read MoreWhy I Shop at Wal-Mart
A reader of this blog sent me an email. She wanted to explain why she went to Wal-Mart. Now, she’s a local small business supporter. The lesson is: just because you are a small business, you don’t always deserve the business. Customer Service is VITAL. Here’s her story: The house I recently moved into…
Read MoreAggregate Reading for Building Possibility
I use Flipboard on my phone to read about things that interest me, found all in one place. I’ve organized the categories according to the things I’m interested in. I can choose to share an article on social media sites, email it and even save it to read later. As someone very much interested in…
Read MoreBuilding Possibility in Milbank, SD
I don’t just drive somewhere to speak at a meeting, and then leave. I’m a small town enthusiast so I like to visit. I like to drive around and see what I can see. I stop in shops and talk to people. I visit the Chamber/tourism people. I get a feel for a town. I…
Read MoreBrookings: Accelerating Business
What if you found a way to help entrepreneurs and small businesses repopulate a downtown district? And what if that made your community a place people would travel to from all over the state? Brookings, SD is off to a great start doing just that. Their city council just passed the Retail Acceleration Grant Program.…
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