Do Bloggers Tours Work?

unnamed (2)This article originally appeared in the Building Possibility newsletter from 12-17-14.  We’ve been asked to share it with our blog readers!

We hosted a Bloggers Tour on December 13, 2014 here in Webster City.  We invited the North Iowa Bloggers to town.

Six of the bloggers came and spent the day in Webster City.  We started at 9 am and finished at 5 pm.  Lunch was provided by the Grid Iron Grill and each shop had either a short demo, told the story of their business, or offered some gifts.  The cost to the Chamber was simply Deb’s time in organizing and leading the tour.

We had arranged for them to visit these shops:

  • SOS Vintage (and TiDe Creations and Relax the Bath housed in that location)
  • R Company
  • Shanti Wellness and Day Spa
  • Gilberts Jewelry
  • Osweiler’s Fashions
  • Classic Carpet and Interiors
  • Produce Station Pottery
  • Stony Creek Landscapes
  • Heart ‘n Home

They had lunch at Grid Iron Grill and were scheduled for supper at Seneca Street Saloon.

They toured the Jane Young House, Kendall Young Library and the Lighted Drive at Briggs Woods Campgrounds.

They spent time at inTANDEM Workspace and did some writing, and had a recap conversation.

They met the mayor and he spoke and answered questions.

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Pictured: Sara Broers, BethAnn Chiles, Jennie Flaa, Alicia Schmidt, Amy Hild, Donna Hupp

So … did it work?

Early results are a definite yes!  Three blog posts have been written so far, they tweeted, instagrammed, facebooked the entire time they were in town and continue to share online.  BethAnn Chiles was on the radio and talked all about the tour.

The hard part is tracking the results.  And frankly, it’s not that hard.  First of all we used the hashtag #buywebcity.  You can go to these three places and search for the results of that hashtag:

You can follow us on our facebook page and we will keep you updated with the links. 

We will keep following and review again in a couple of months.  I can safely say it was a great day and we were pleased and honored to show the North Iowa Bloggers around town!
Have you considered hosting your own bloggers tour?  Here at Building Possibility we’ve done it several times!  If you’d like to hire us, please send an email to or give her a call on her cell phone at 641-580-0103!  


  1. Beth Ann Chiles on December 19, 2014 at 1:11 pm

    As one of the honored bloggers on the tour I can say with all certainly that it was a huge success. I have had several people comment on my blog posts that they now want to come visit Webster City. These are people who never would have known about this gem of a town if they had not read my initial post. Obviously there was more than I could pack into one post so it will be a multi post “story” that will hopefully continue to pull people in. I loved how Webster city rolled out the red carpet for us and am looking forward to reading what the other bloggers continue to share about our perfectly wonderful day. Thanks!

  2. Deb Brown on December 19, 2014 at 1:23 pm

    Thanks BethAnn – it truly was our honor to have you ladies attend! It was a jam packed day and we were just happy to be in your presence!