Deb Brown: Inspiring Your Small Town to Take Action

Your small town and community members will learn the skills to take practical steps to a better community.

Specialist Speaker on Small Town Topics

You’ll receive common sense advice based upon Deb’s broad experience and the experiences of many other small towns she’s helped.

Her programs on small business, what to do with empty buildings, customer service, marketing and economic development in small towns, Innovative Rural Business Models, Six Steps to Building Possibility and others have helped chambers, economic developers, tourism specialists, museum experts, business groups, and small town conferences.

You’ll hear small town examples and advice about creating the kind of community you want to live in.

This practical advice come from real world experience. Over 60 years on the planet has given Deb knowledge on how to do a lot of things and how to work with many different types of people. Growing up on a farm she learned quickly how to be an entrepreneur with the first hog she owned. Many side gigs paid for education. Then there is the 30 years in Chicago doing everything from foreign casualty insurance underwriting to retail management.

Deb is the co-founder of www.saveyour.town along with Becky McCray. They bring you practical advice on how to shape a brighter future for your small town. Recent experience includes Webster City Area Chamber of Commerce in Iowa Executive Director and the communications director at the Greater Franklin County Chamber.

Whether you’re looking for a keynote speaker, webinar, a workshop or a hands on visit, there’s a way that works for you and Deb will customize your visit.

Th3 Truth Photography: 2018 &emdash;


Your presentation will be customized to meet your needs. Most often asked for presentations include:

Empty Buildings: What to do with them

Every town has them, some more than others. Most people don’t even notice them anymore, unless you’re a visitor or newcomer to town. Then you wonder what kind of town have you landed in? Let Deb show you what other communities have done with their empty buildings, help you design a plan for yours, and begin to get businesses back into your town.

Audiences love this topic, it’s hands on and they leave realizing there is work to be done, but they can do it!

Marketing in a Small Town

Big city folks love to tell us how to do things, and to just scale it down. Guess what? That usually doesn’t work. Deb will share about both offline and online marketing, what you as a small town organization, group or business can do to get the attention you need, and other valuable tips.

The unique, hands on viewpoint of small towns makes this presentation a favorite with many participants.

Customer Service

Businesses are often resistant to the message of better customer service. Deb can work with those businesses without causing offense and create action plans that work. She will address internal and external customer service, conflict resolution, and tourism as part of your business and how customer service can make all the difference.

Front line businesses in the tourism industry are partial to this workshop and small town leaders as well!

Big Ideas in Small Towns, Making Small Towns Open to New Ideas

Which small towns will survive into the future? Advances in agriculture, manufacturing, and energy all mean changes to jobs, economic development and tax revenues. Given the certainty of change in our future, its time to start making your community more idea friendly. Learn the three practical ways to improve the climate for new ideas and position your small town to thrive no matter what the future brings.

This topic shakes up old ideas about small towns. For towns facing opposition or stubborn negativity you’ll be offered a specialized version with practical steps you can take to draw a crowd of supporters, create more connection and move ahead with small steps.


Deb does consulting, both one on one and group consulting. This can be done several ways.

Online Consulting – Why not have a face to face, over the internet? Using the power of Zoom, this is possible very easily. You can utilize her services in one call, or in scheduled monthly consulting calls.

Want to bring in more people, gather your crowd, and bring Deb to your town for several days. This is an embedded community experience!

Embedded Community Experience – this is where the rubber meets the road and you’ll receive the most bang for you buck. Deb will actually come to your community and the first day, do a walk through of your town (or drive through) and ask a lot of questions. The next day is the keynote presentation on the topic you request. The last morning she will sit down with groups you want her to work with, meet with your board, have a hands on workshop and hammer out what needs to be discussed.

What does an Embedded Community Visit look like? You’ll meet Deb at the airport and drive back to town – and in this informal get together, a lot of questions are asked, answers are shared and the process of the embedded community visit begins. If she drives into town, sharing a meal is another great way to get together informally.

Usually next up is a walk through (or drive through) town and you’ll have the opportunity to see your town in a way you don’t normally. Because Deb brings fresh eyes, she’ll see things that you may miss. Usually over dinner there’s more discussion and conversation.

Because research has been done and your key players have been talked, Deb will have an idea of the types of things you’d like to hear more about. You’ll receive this in a presentation style event. Sometimes it’s strictly a presentation, sometimes it is interactive – depending on your community! There is often a handout provided (online) that you can download at your leisure. Sign up for the weekly newsletters as well – there’s lots of information you will be able to use. There is a private Facebook group you will be able to participate in and learn from. Finally, you may wish to consider the Megaphone or Insider membership at www.saveyour.town.

In an embedded community experience you’ll begin the process of Gather Your Crowd and learn how to use the Idea Friendly method. You are encouraged to bring together positive people to crowd-source the future of your town. The old way of deciding the future was done by organizations and government, our new way is done by everyone. The old way had someone in control, our new way is to get as many people as possible trying new things. Next you’ll learn how to Build Connections and Take Small Steps.

Deb says, “If it sounds informal, that is because it is. Intentionally. Because I want you to have practical steps you can put into action right away. I’m not there to help you create a master plan that then goes back on a shelf to be dusted off 5 years later and rewritten. I also want everyone in the community who wants to participate to be valued and welcomed. Each embedded community experience is tailored to the needs of your community and what works for you.”

Important Speaking Appearances

Important Speaking Appearances:

TEDx Brookings

Inaugural Rural X Summit, keynote speaker

Michigan Small Town and Rural Development Conference, keynote speaker

Mid America Chamber Executives (MACE)

140 Character Conferences – NYC, Cohost – Iowa, Host – Small Town, Cohost

Historic Preservation Summit Iowa

Western Area Chamber Executives Conference, Los Angeles, small town keynote speaker

Iowa Byways

Misfit Conference

MidStates Economic Development Conference, keynote speaker

Stuart, Iowa Chamber Dinner, keynote speaker

Central Iowa Tourism, keynote speaker

Southern Illinois Economic Development Conference

Roscommon County, Michigan keynote speaker

Western Iowa Tourism

Milbank, South Dakota keynote speaker

Iowa Museum Association


Rural Economic Development Webinar – Blaine, Canada and Pro Learning Laboratory

SaveYour.Town Webinars Monthly with Becky McCray

National Realtors Association Webinar with Tyler Abens

What’s your next step? You can check out the FAQ page or go directly to the Book Deb page!


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