Marketing
Gypsy Chics
It’s a good idea to refresh your brain and learn new things. Saturday a group of us (gypsy chics) traveled to Randall, Story City and Gilbert to visit various resale shops and have lunch. I took my phone camera and many pictures were taken. I found some marvelous ideas for decorating. If I had my…
Read MoreIowa Tourism
I receive a brief enewsletter from Iowa Tourism. They always send things most people and businesses around the state can use. WINE AND BEER VALENTINE’S DAY PROMOTION The Iowa Tourism Office and the Wine & Beer Promotion Board have launched a Valentine’s Day promotion encouraging travelers to visit Iowa wineries and restaurants. The “Iowa Wine &…
Read MoreBridge Over Troubled Water
I no longer watch television. Don’t be sad for me, I have Netflix. I consciously choose something to watch, take the time out of my day to sit down and watch it, and no longer worry about wasting my time watching television. Today I worked on websites, tried my hand at coding a form for…
Read MoreItineraries in the Country
Tonight I went to a meeting at TownsEnd Winery. There were 10 of us from different businesses that sat around, drank some good wine and discussed itineraries. We call ourselves the Partnership Group (I know, but all our creativity is going into creating working partnerships). We meet once a month, roughly, and build relationships and…
Read MorePartnerships in a Rural Environment
Partnerships are a great way to get things done. I’m working with a group here in Franklin County that include a seed company, a small business owner, a bed and breakfast owner, a member of the soybean association, a marketing company (me), and a winery owner. We meeting every couple of weeks to discuss what…
Read MorePinterest is at it’s tipping point. The cool people are beginning to come. Some of them are even following me (Jason Falls for example). The best news? Kelby Carr is writing Pinterest for Dummies! If you don’t know Kelby Carr, google her. One smart cookie. I love her boards. Social Media Coolness has some things…
Read MoreThe Invisible People
Christmas Eve. Are you off work today? A lot of people are. You might run into town and do a little last minute shopping, have coffee with a friend, go to the grocery store for that one thing you forgot. Please remember the people who are working today – the invisible people. They are the…
Read MoreTravel, Design, Be Local
This is the time of year for reflection. A chance to look back at the passing year, an opportunity to think about the coming year. 2011 included lots of travel, speaking, designing and focusing local. Travel: In 2011 I traveled to Des Moines, Iowa, New York City and Hutchinson KS to speak at a 140…
Read More5 Things to Consider
I’ve heard business owners say things like “in this economic climate, it’s hard to get new customers” and “no one has any money to spend, we can’t afford to use new ways to advertise”. I’ve heard customers say “they never do anything different” and “why should I shop local? I can get a better deal…
Read MoreShop Local – It Matters
Consider shopping local today. Don’t carry your phone into the store with the Amazon app on it. You know, the one that checks prices and then offers to give you another $5 if you buy it from Amazon. Will they help you pick the exact perfect gift for your mom? I don’t think so –…
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