Marketing
Offline and Online Marketing
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Read MoreCorn Shocks – A Rural Tradition
A corn shock is a group of corn stalks tied together. Tuesday I spent the morning helping chop down corn stalks, put 12-15 of them together in a shock and tied them up with twine. Then we threw them on the back of the pick up and I headed off to town to deliver them…
Read MoreEnding Metabolic Syndrome
Metabolic syndrome has run in my family for generations. I’ve made a commitment to end it with me. This involves exercise and diet. It involves saying no when you want to say yes. It involves believing that you deserve to feel good. So what am I doing? 1. using GC Control products from Melaleuca 2.…
Read MoreAre You Doing What You’re Good At?
I’m not the world’s best at bookkeeping. I can balance a checkbook, track ticket sales and sponsorships and write things down. But I don’t have any desire to learn Quickbooks, or to slave over a calculator and excel spreadsheet to balance someone’s business income/expense reports. Even my own. Payroll? Not even a little interested in…
Read MoreJulien Smith, a man to listen to
As I use these tools called social media, I’ve been thinking a lot about how our world is changing. How it’s getting smaller and how we are realizing that indeed we are all connected. Julien Smith puts into words some thoughts I mostly agree with. Julien Smith is a reactionary. Or a revolutionist. Or a…
Read MoreOne Word: Change
The only thing constant in this life is change. A long standing catch phrase that reflects the truth in today’s communications for business. Listen to what you are hearing around the groundswell of the internet. You can’t keep up with all the changes! The term Digital Darwinism was coined by Brian Solis. It means the…
Read MoreAre You Listening?
Do you have a social media plan for your business? Start simply … but start. Use Google Alerts and set up some basic searches for your business. Include your town, the name of your business, the products (or product lines) you sell. You’ll be surprised at the things you’ll find that people are saying about…
Read MoreBegin by Beginning
Start right now. Make an investment in yourself and your business. You can’t move forward if you are still walking in last years steps – spread out and learn something new. If you’re smart (and I think you are) you’ll subscribe to the Tourism Currents Newsletter. Find that link just by clicking right here. It…
Read More16 Things to Blog About
I often get asked “what should I blog about?” The answer is easier than you think. Everything. What? Yes, everything. If you are blogging as a business owner, the idea is to share not only what it is your business does, but what it is you do. People want to get to know you. They…
Read MoreTime is Money
How much is your time worth? It’s a question many freelancers (1099ers) are asked. I charge $40 an hour or will negotiate a total project price. WHOA!! Forty bucks! Geez, that’s a lot of money. Well, no – not really. When you consider the amount of experience I have, it’s frankly not enough. However,…
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