Marketing
Old Station, CA Small Town with resources
Let’s talk about a small town You might drive right by most small towns and think ‘there’s nothing for me here.’ Old Station, California has a population of 31, or 64. Depending on which source or year you check. No matter how you count it, that’s a small town. It’s in the mountains, about 14…
Read MoreGet Them Off The Highway
Duane asked this question on a recent webinar: I am a county commissioner and also serve on the board of directors at [my town]. We have tried desperately to get visitors to make the left turn into [our county] instead of the right turn to return to the interstate. We need marketing ideas to promote my town…
Read MoreNine Marketing Trends
According to CMO.com (an Adobe site) there are 9 marketing trends for small businesses to pay attention to. They are: Binge TV watching – not only can you watch on tv, but the streaming services are providing new value. Netflix, HBO Now, Showtime, Amazon – you can watch tv online now too. Building Media Plans…
Read MoreBe Weird
Be Weird No, really … The Small Business Social Media Summit was last month. Over 120 small business people attended – a record number for this first time event. The speaker line up was fabulous, and everyone left with lessons learned and a toolkit to take back to their offices/stores/businesses. Today we’re sharing just a…
Read MoreBeaujolais Nouveau with Friends
Christine, Cruzanne, Lynn and I used to celebrate Beaujolais Nouveau Day on the third Thursday in November with the new wine from the Beaujolais region from France, crepes and a long and happy meal together. I think it’s where I started to think that everyone’s birthday was in November. It was such a fun evening…
Read MoreThis is the place to be October 24
What really matters?
My mother was born in 1929 – when the stock market crashed, when food was more valuable than most other things, when life was hard. When Christmas came one year (she was little and can’t remember the year) all she got was this little bear. Her brother Paul got a small truck. That was it.…
Read Moredot what?
They’re called gTLDs — that i generic Top Level Domains. Now you no longer need to be a .com or .net or .org. You can choose an extension that makes sense for your business. There are over 810 extensions now available, and don’t pay to get the list or sign up for a newsletter/email list/etc.…
Read MoreCreating a Personal Mission Statement
Forbes recommends that each mission statement answer these questions: What do we do? How do we do it? Whom do we do it for? What value are we bringing? In 2008 I wrote about creating a personal mission statement and came up with: I live each day with a listening, happy heart that guides me…
Read MoreIowa is Getting Younger
According to the US Census, in contrast to most states, five experienced a decline in median age between July 1, 2013, and July 1, 2014: North Dakota, Hawaii, Montana,Wyoming and Iowa. Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size…
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