Which choice do you make?

Some days you keep plugging away and you get the feeling you’re not going anywhere. The sky is dark, your heart is heavy.  Will it ever get better?  Why am I doing this?  What’s the point? You have a decision to make — go on and travel your own path or wave the white flag.…

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Work Plan/Template for Online Marketing

If you had a template that you could lay over each of the activities you do in your business, would that help? I think so.  I’m creating an online marketing template for small rural businesses. I got the idea from the Domino Project. So imagine, if you will, a work plan that you could fill…

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We are all copywriters

Dr. Kammy Haynes Business Momentum Series Telesummit Host interviewed top-notch copywriter, trained journalist and freelance writer, Lorrie Morgan-Ferrero. These are my notes from that interview. Why is copywriting so important? We’re all copywriters. When you are marketing, you have to get your message out there.  Copywriting permeates everything you do in marketing.  This is a critical…

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Informative or Persuasive?

When someone asks what you do, what do you say? It’s important if you’re looking to grow your customer database. First you need to decide if you are going to answer that with an informative answer or with a persuasive answer. Here’s my informative answer: I own a small business in Iowa called Debworks.  We…

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Cell Tech – Doing Customer Service Right

Support your local small business! Today I approached Cell Tech, the Verizon provider and independent store here in Hampton Iowa.  I have already tested the Xoom from Verizon and want to try out the Tab during the 140 Character Conference in New York.   The owner and CEO Russ Gibson thought it was a great…

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Senior Internet Boot Camp

Next Thursday I have the honor of working with 6 women, over 65 years old.  We’re beginning the Senior Internet Boot Camp. Imagine your grandchildren excited about posting pictures on Facebook, and you don’t even know what that is, let alone how to use it.  Or maybe you’re scared of the computer.  You’ve heard bad…

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Your input is requested ….

I’ve been thinking about what it is I do.  And how I want to live. I watched No Impact Man, the story of one family who lived for a year without creating a carbon foot print — in New York City.  They drastically altered their living habits.  Riding bikes instead of driving, living with no…

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Mennonites and Moving

I moved this weekend.  It was the best move I’ve ever had. Most people believe that moving is as stressful as public speaking.  I used to be one of those people. That changed when I had the good fortune to know Deb Keller.  I had posted on facebook that I was moving and needed to…

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3 Results from the 140 Character Conference

Many good things happen if you are prepared for them. Last Monday we had a successful 140 Character Conference in Des Moines.  (You’ll read more about it next week.  We are working on making more information available for those who could not come.)  It was an opportunity to connect our online connections in real life.…

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Time Away

I took 10 days and left the digital world behind. Normally, I’m online about 12 hours a day.  It’s easy to chase the squirrels and learn so many new things.  It’s also easy to get distracted and find yourself figuratively on a boat in the ocean somewhere.  Wondering how you got there and how would…

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