Workshop: Putting Your Business on the Map

Sheila Scarborough and Jeanne Cole on #Hutch bloggers tour

Sheila Scarborough and Jeanne Cole on #Hutch bloggers tour photo courtesy of @BeckyMcCray

Sheila Scarborough is a friend.  I met her on the Bloggers Tour in Hutchinson, Kansas in 2009.  We met because of twitter.  Both of us responded to a tweet to be a part of a bloggers tour.  Now I have the great pleasure to host Sheila as the speaker and facilitator of a workshop next Wednesday, September 17.

She will lead a workshop designed to teach small businesses, non-profits, and others how to use tourism and online marketing to increase visitors to their stores and locations.   This event is funded by the Webster City Area Chamber of Commerce and grants from Enhance Hamilton County Foundation and Travel Iowa.  It will be free for all Hamilton County businesses and residences.  Those outside the county may attend for $25.   
The in person workshop will have beginner/advanced beginners slated for the morning session and intermediate/advanced for the afternoon session.   Every attendee of the workshop will also have access to a four part online course in social media which is just about everything fundamental that a front-line tourism-related business would want or need to know. Their access will never expire and the materials are kept current.  This access will be granted through the Chamber of Commerce.
Finally each attendee will receive three 60 minute group coaching sessions for their group over the course of three months.  This is hosted via GoToWebinar. 
To register to attend, please visit this link and sign up.  This will be limited to the first 250 people and promoted around the state of Iowa.  

Sheila Scarborough is a writer and speaker specializing in tourism, travel and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.  Winner of the “Austin American-Statesman” Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including journalists, public relations and marketing professionals, tourism and economic development experts and Chambers of Commerce.
Along with Leslie McLellan and Becky McCray, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.  She is the Vice Chair for the AWC National Board of Directors, co-founded and still writes for the Perceptive Travel blog, is active in Freelance Austin, and serves on the Advisory Board for SXSWi (the South by Southwest Interactive tech conference.) She founded and runs #awcchat, a weekly online Twitter chat about a variety of communications topics.  A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there’s one winner, one loser and no whining.


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