What Is Branding?

brandingToday we had a ground breaking for the new aquatic center in Hampton Iowa.  The mayor, city manager, co-chairs of the aquatic committee and several city council members showed up.  In the pouring rain and surrounded by muddy ground.

Everyone had umbrellas.  It got me to thinking.  There’s a perfect opportunity for branding.

Look at the picture — the black and yellow umbrella signifies University of Iowa.  If you live in this state, you automatically think of University of Iowa when you see black and yellow.  They’ve done such a phenomenal job branding those colors.

The blue and white is from US Cellular – a local Iowa cell phone company.  They have also marked their umbrellas with their name.

The two black umbrellas are just black umbrellas.  I have no idea what the blue and green umbrella is.  Perhaps – only a blue and green umbrella!

What if I used two colors in my logo and in my design pieces.  What if I put the name Debworks on it.  I could have umbrellas made and hand them out on rainy days.  I could do a lot of things with my colors and my name, couldn’t I?

The point of branding is for people to think of you – when they need you.  But first – they have to know you exist.


  1. MissDazey on June 14, 2010 at 10:59 pm

    I think that would be a terrific, very professional idea. What colors do you have in mind?

  2. […] This post was mentioned on Twitter by Susan Murphy and debworks, Miss Dazey. Miss Dazey said: Like your idea, what colors do your have in mind? RT @debworks what is branding? […]

  3. Denise on June 14, 2010 at 11:25 pm

    Great idea, wonder if Got You Covered could do that?

  4. deb on June 15, 2010 at 1:08 am

    Miss Dazey –
    I’m thinking Charcoal (black white combos) and Blue. The blue would be the kickers (words, logo, etc).

    Denise –
    Ohhh! I’ll ask her, but I am sure she could do that.

  5. Rachel on June 17, 2010 at 1:44 pm

    I think that would be a terrific, very professional idea. What colors do you have in mind?

    • deb on June 19, 2010 at 10:28 pm

      Charcoal and blue.