The Tour – Declared A Success

tour 016Wednesday, April 24, we hosted The Tour. We chose 11 vacant buildings that were either for sale or rent and showcased them for two hours. We invited everyone to come. Realtors and/or owners were present in order to show the building and give the statistics; size, price, kinds of businesses that would be a good fit. We also had Chamber Champions (volunteers) present to share the stories of past businesses that had been there. They talked about how this building has been a part of the community over the years.

The short tail (immediate results) was nothing short of miraculous. First of all, these vacant buildings were cleaned up and looked great. Second of all, a community came together to share the event and people are now talking about what could be possible in Webster City. Thirdly, one building has a very interested prospective buyer who is moving forward with the process of buying. And other buyer is seriously looking at several options to invest.

Nancy Kayser’s husband was a lawyer and really wanted his building to be used by a lawyer. In fact, the building had never been anything but a law office. Mr. Kayser passed away in 2009 leaving the building in his wife’s care. Nancy told me “I just couldn’t put another for sale sign in a window in Webster City. With the closing of Electrolux there were for sale signs all over town. I just couldn’t put another one up.” In fact, she was reluctant to be on the tour because she had work to do to clean out the offices. We convinced her to be a part of the tour, that we needed her and her building to round out the tour and Nancy agreed. The first person that came to her location was early. It was a young lawyer who lives here but works out of town. She really would like to practice where she lives. If she had not heard about The Tour, she would not have found Nancy and would not be pursuing the option of buying the building!

The long tail (results appearing down the road) is encouraging as well. We’ve gotten interest from and they’ve requested we tell our story. It’s a good one and we hope other communities find something of value in it. It also helps to bring notice to Webster City from around the world, and that is always a good thing. Our Tour has been shared on the social media networks, and people are watching and wondering how it went. Kansas, Oklahoma, Missouri, Minnesota, New York, and Nevada contacts have reached out and want to know the results.

Also, by not hiding the fact that we had empty buildings we have let prospective businesses know that we have room for them, and we welcome them. There are several people in our community that are graduating from Iowa Central with entrepreneurial degrees, they will want to stay at home and work in their home town. We’ve let them know that they have place here.

Finally, people are talking. The conversations over coffee, at ball games, after church and with friends are once again filled with hope. They are dreaming about possibilities in Webster City. We know how to make dreams reality and our long tail is a strong, prosperous Webster City.

Small towns like ours know that we are survivors and where there is a will, there is a way.


You might also like to read these articles:  empty buildings and The Tour.

Our thanks to Schlofeldt Engineering for designing the maps and making them available to everyone; HyVee for snacks after the event, Stacy Wearda, Tyler Abens, Sandy VanHauen -realtors; Jeanne Hill, Rudy Knight, Vern Radcliff, JoAnn Robb, David Toyer, Loween Getter, Pat Powers, Art Downard, Ron Gilbert – Champions; Mathew Byrne, Connie Gilbert, Randy Chalfant, Al Reynolds, Jason Van Sickle, Nancy Kayser, Steve Kehoe – building owners.  It took a community to make it possible and we thank everyone who attended and all of those still talking about it! 






  1. MissDazey on April 26, 2013 at 7:17 pm

    I am not a bit surprised of the results. Excellent idea. Kudos to all involved.

  2. deb on April 26, 2013 at 9:29 pm

    thank you ma’am — we are looking forward to the long tail of it all too!

  3. Deb on April 27, 2013 at 9:03 pm

    What a great idea! I often play with the idea of opening a storefront/studio but I don’t know what’s available and don’t want to bother a realtor since I’m not sure how serious I am. I would definitely attend an event like this in Hampton.

  4. Deb on April 28, 2013 at 12:40 pm

    thanks Deb — I’ll be sure to share this with Brook then!

  5. […] You can read the full results, including names of those who helped make it possible, here: The Tour–Declared a Success. […]

  6. Gail Benson Ledesma on October 9, 2014 at 3:04 pm

    Thank you for all you are doing in Webster City! I live in Jamesport, MO, and we have been watching a deterioration of our infrastructure and the constant turnover of small businesses for at least 10 years. Last year I decided to do something about it. I started a small group of local people in the Jamesport Community Betterment group, “The Dream Team”. We have just completed a survey of our community (not just the town) which includes a large Amish community that is outside our city limits. We are trying to see if there is enough consensus to move forward on setting goals for improvements that are needed. I so appreciate your work as it inspires and helps me stay motivated for what we can do here. There are always “naysayers” who talk about how bad it was 50 years ago and how much better things are now so we don’t need anything more. However, I haven’t let that stop us from doing the survey . . . which we have a 12% return on at this point (they have until 10/15 to complete it). We will do our first ever Community Town Hall on October 23, to reveal the survey results, and go through a Goal Settng process. Our Regional Planning Commission Director will lead the Goal Setting session. I’m excited about the possibility for the silent majority to have a voice finally! Our town is 524 people, and the community is around 1000 people. Thanks again Deb!

  7. deb on October 12, 2014 at 1:20 pm

    Wow! That is fantastic! By the way, a 12% return is a good return on any survey. Please keep me in the loop with your progress, I’d love to know more. Have you started a blog about the process? I think you’d get lots of readers, and your community can follow along that way too (and people like me).

    I’m glad to see you moving forward and creating magic. I shared your comment with my mom and she said “Oh that’s an Amish community, really nice place.” My mom collects Santa Clauses and has one from your town!

    Good work Gail, and may you and the Dream Team have great success!


  8. […] like starting an Empty Buildings Tour, as Deb Brown did in Webster City Iowa. By touring the empty buildings of their downtown, she was able to bring light to their potential; […]

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