Blog and Branding

Are you thinking about writing a blog?  Think hard about what your personal brand is first.  Chris Brogan says, “The first secret trick about personal branding is that first, you have to be known for something.”

You may work for a company and want to write about that.  You may have a great personal life and want to write about that.  Remember that who you are must shine through.  You are your personal brand!  
I’ve been thinking about what I’m known for and how that translates into what my personal brand is.  I love to ask questions.  I’m great at disseminating information and then sharing it.  I’m passionate about shopping local and working from home.  How do those qualities merge into what my personal brand is?  Interviews and information for and about small businesses and network marketers – that’s what this blog is about.  
This week we will talk about building a blog.  First though there is some due diligence to be done.  Give thought to what you are known for.  Take some notes.  Mull it over.  Then take a look at some other blogs.  Here’s a few recommendations of people I follow regularly.  Denise is new to blogging and she’s going to be good at it.  She knows who she is and she shares that with you. Ramblings from a glass half full. The social media strategist.  He’s a great writer, funny, insightful. Shawna gets your metaphorically naked and shows you how to get healthier and be closer to nature.  She’s also a big supporter of other bloggers/tweeters on the net.  Here’s a woman who lets you know exactly who she is!  And she’s funny! 


  1. Shawna on March 8, 2009 at 4:03 pm

    Thanks for the recommendations on following me – you’re the best. I follow diligently as well. He’s awesome and filled with positive information. So much of the info online is negative – always nice to see a “go get’em” twist!

    Take care, Shawna Coronado

  2. Deb Brown on March 8, 2009 at 7:11 pm

    Love what you do online – glad I can simply recommend you!