Brevity
This is not the place to write six paragraphs on one post. We don’t need to know how smart you are. We need to know the what of it all – what it is, what it means for me, what do you want me to do.
Pictures
If you can tell me in a picture, so much the better. I’d rather see a picture from last years event with the date for this year, than a paragraph about the upcoming event. Or use canva.com to create your images — see the picture on the right.
Humor
Do you have to be serious all the time? Why not make me smile a little? At the very least, make it interesting.
Know Your Audience
Write for the people you are trying to reach, not for yourself, your associates or your family. Meet a need, provide a service, make a client happy.