What do travelers mean to you?

Women around the age of 56 from surrounding states (to Iowa) are planning trips.  They come to Iowa and 83% of them stay the night. 29% of them stay two nights.  They spend approximately $1,200 on their trip.

These are just a few of the statistics generated by  If you have a business in Iowa, it would behoove you to know the numbers behind travel to our state.  How can you make use of these numbers when planning out your year?

Who could you partner up with to take advantage of and show value to these visitors?

While you’re looking at the pdf document here, please notice the number of Iowan’s traveling within our fair state.