I believe the statistics are staggering for this time of year.
80-90% of the entire year for a small retail business is earned in the months of November and January.
That’s a big deal. It’s a huge weight to carry around as well.
So how can social media make a difference? Please note I do call it social media, because is involves being very social and reaching out to your customers and creating relationships with them.
At least 50% of the population in the United States is on Facebook. If you don’t have a fan page for your retail business, you are really missing out.
A few things you can do on Facebook are:
- take pictures of customers using your products (or wearing them or playing with them) – be sure to get their name and permission to use the picture – and post them on your wall.
- create an event. Are you have a 20% sale on two items in the store this week? Make it an event. Is new product coming and being displayed on Saturday? Make it an event.
- team up with another retailer and create a joint project. Shop at your store and get 10% off a slice of pizza next door!
- highlight a product in your store. Get creative, tell a great story about it. Show us how your customers love it and what they do with it.
- Have a contest. Perhaps a treasure hunt in the store – hide three items well, and give clues on how to find them.
- If your staff is dressing up for the holidays (Santa hats, reindeer antlers, etc.) – take pictures!
This time of year, the object is to get people into your store. Give them a reason to come in. But first, make sure they know you are there!
What are some other ideas of things retailers can do?
All good suggestions. Of course, I am a big Twitter fan, I do click on links of local stores. One of my pet peeves it store just posting lists of things on sale like classified ads. I like your ideas of building relationships with customers.
I will repeat tweets of stores I know about. Another thing, please, please small business, answer emails. Block nuisance people if necessary to keep Q&A current with true loyal customers.
I miss retail during the holidays.
Thanks Miss Dazey!
I’ll be sure to share these suggestions with my local retailers. You, of course, rock.