I bank at Ackley State Bank. They have a branch in the little town of Geneva where I first lived when I moved back to Iowa. I don’t live there anymore, but I still bank at ASB.
They have a motto. It leads all their activities and communications. They strive to live by their motto.
That’s it. Be Kind. No long convoluted mission statement. Just Be Kind.
It’s why I still bank there. Because they live up to their motto. In all my transactions with Ackley State Bank, they are kind to me.
Imagine if your bank did that.
[…] This post was mentioned on Twitter by WorkingBoomer, Miss Dazey. Miss Dazey said: *@debworks encourages businesses to "BE KIND" in her blog, http://bit.ly/dNhA5e Good motto for life too. […]
Economic sector has to address its general public preception.