A business that lives by their motto

I bank at Ackley State Bank.  They have a branch in the little town of Geneva where I first lived when I moved back to Iowa.  I don’t live there anymore, but I still bank at ASB.

They have a motto.  It leads all their activities and communications.  They strive to live by their motto.

Be Kind.

That’s it.  Be Kind.  No long convoluted mission statement.  Just Be Kind.

It’s why I still bank there.  Because they live up to their motto.  In all my transactions with Ackley State Bank, they are kind to me.

Imagine if your bank did that.


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