Cover of Every Friday
Today I had a secret meeting.
Every Friday from 1 to 3 pm I do a series on How to Green Your Home. It’s conducted at The Computer Guy’s store in Hampton, Iowa (my local community). I advertise it in the Franklin County News Today, on Facebook and Twitter and word of mouth. We started it last week.
Last Friday I had one person attend.
Today, I had a secret meeting. No one showed up.
Am I upset? Nope. Why not?
It’s the way things work. Most advertisements have to be seen 7 times before people REALLY see it. I’m doing my job. I use facebook and twitter to help promote the series – and I post more than once. I advertise in the local free paper (I’m the editor) too. I’m working on writing several articles to peak people’s interest and get them here.
I also left my house today. I talk to more people when I leave my house. I spoke to two people at the chamber office, made an appointment for Monday with a local business and will go the Farmer’s Market when I leave here.
In the network marketing business, those who talk to the most people, win.
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Consistency works to get something like this going. You could also layer other ancillary activities with the concept. Tie in with a library for a discussion about a relevant book, reduce the generality of the topic ("this week Green Refrigerators"), panel up – so there's always several in the room (Then if no one shows it turns into a brainstorm for getting folks to show next month 🙂 ) Good Luck!
Fred,
wow, great ideas! I'm going to run with that and see what we can create. Thanks!
@debworks