What if you told the story that your town is one that stays open late?
You’d probably be telling the truth, even though many of your downtown stores close at 5.
Make a list of all the businesses that stay open late.
- Convenience Store
- Gas Station
- Big Boxes (ones still open at all)
- Bank drive thru
- Dollar store types
- Coffee shops
- Farm and Feed type stores
- Some doctors
- Repair shops
- Car dealerships
- and I’m sure there’s more I missed.
Does this mean you’re a late night kind of town? Could you share this with your retailers and ask them to join in the fun? Yes to both of those questions.
You could work out some cross promotion ideas. Create some cool posters, ads, flyers and social media content.
The clothing store could work with the gym.
These shorts are going to look great on you when you lift weights.
The hardware store could work with the car dealerships.
Visit the dealership in town to get a vehicle that matches your new drill set.